Successfully empowering environmental action

Motivating employees

Allianz Insurance UK is part of the worldwide financial services organisation Allianz SE.  They identified the need to raise awareness of the environmental issues with employees and to encourage them to take steps to improve their environmental footprint.
This is in line with their CSR Strategy which states they should “Engage and motivate employees on environmental and social issues to integrate CSR values into culture and everyday business practice.”

Maximum attendance

Adam worked with Allianz to promote 11 workshops around the UK and ensure maximum attendance.  This was done by:

• Advising on the best methods to raise the profile of the events
• Writing the promotional copy which was sent to all staff in the UK
• Creating posters to promote the events
• Coaching their Green Champions about how to encourage their colleagues to attend the workshop using a series of conference calls
• Workshops were a mixture of information delivery and participant feedback. 
• Follow up was done with each attendee post workshop

Positive feedback

Feedback for the sessions was very positive:

• 5.8 out of 6 – Rating when participants were asked, “Will you be taking positive environmental action?”
  
• 5.6 out of 6 – Rating when participants were asked, “How would you rate the workshop overall?”

153 employees attended the Lunch & Learn events.  151 environmental and money saving tips were suggested by the attendees. 22 methods for convincing other colleagues who did not attend the workshop were also collected.
These ideas, together with information from the workshops were distributed back to the attendees in order to encourage and facilitate environmental action throughout Allianz’s offices.

The CSR team reviewed the ideas raised in order to identify particular actions to take forward.

"It was so much fun yesterday! We’re still talking about it all today."
Alani Skerry, Account Handler, Allianz Engineering