![]() I’ve asked hundreds of people this question: which comes first, action or belief? The large majority pause, and then say, “Belief”. The reality is, most of the time it is actually action that comes first. This counter-intuitive finding has huge consequences for how we work with people to create change and generate positive action. This is because a disproportionate amount of time is spent trying to create belief (e.g. do this thing because it’s good for you/your community/the planet), when we would be more effective in focusing our effort around activating (e.g. here’s a small action, try it).
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In addition to helping clients communicate, connect and change, I love highlighting stories from the front line of inspiring sustainability. Archives
February 2019
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