I’ve asked hundreds of people this question: which typically comes first, action or belief?
The large majority pause, and then say, “Belief”.
The reality is, most of the time it is actually action that usually comes first. This counter-intuitive finding has huge consequences for how we work with people to drive change and generate positive action. This is because a disproportionate amount of time is spent trying to create belief (e.g. do this thing because it’s good for you/your community/the planet), when we would be more effective in focusing our effort around activating (e.g. here’s a small action, try it).
In addition to helping clients communicate, connect and change, I love highlighting stories from the front line of inspiring sustainability.