Action or Belief?

I’ve asked hundreds of people this question: which comes first, action or belief?

The large majority pause, and then say, “Belief”.

​The reality is, most of the time it is actually action that comes first. This counter-intuitive finding has huge consequences for how we work with people to create change and generate positive action. This is because a disproportionate amount of time is spent trying to create belief (e.g. do this thing because it’s good for you/your community/the planet), when we would be more effective in focusing our effort around activating (e.g. here’s a small action, try it).   ​

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