Solitaire Townsend, Co-founder of Futerra shares the inspiration behind her new book, 'The Happy Hero', the Climate Optimism movement & successful Futerra campaigns
Solitaire Townsend’s Twitter profile succinctly reads: “Author of www.thehappyhero.org. Co-founder of @Futerra. #ClimateOptimist”
In this equally succinct interview we dive into an exploration of what inspired Solitaire to become a green entrepreneur as a teenager, how that has influenced her to investigate the connection between happiness and heroism and the evidence of its impact.
We discuss how she is passionate about communicating that whilst we must take climate change seriously, that linking climate and optimism isn't either weird or dangerous, and how we can deal with apathy around climate change by believing that we can deal with it.
Along the way we also find out about the work Futerra has done with the likes of WWF and Sky, their partnership with The Climate Group for #ClimateOptimist, the importance of empowering and educating women, and more, all in a succinct 26 minutes.
In addition to helping clients communicate, connect and change, I love highlighting stories from the front line of inspiring sustainability.