#014: The Power of Purpose

Having literally written the book on it, John O'Brien, Partner at One Hundred discusses the challenges of developing a more purpose led culture within your organisation

Ethical purpose champion, author and philanthropist, John spent over a decade with Business in the Community before managing several of the Prince of Wales' charity programmes. More recently John wears several hats within Omnicom, where his passion for purpose led positions is evident.

He brought all his learning from the last decades together in his book "The Power of Purpose", which has the tempting sub-title: "Inspire teams, engage customers, transform business" and has got into the Top 10 for Amazon, and Top 3 for WH Smith business book charts.

John is a #GameChanger within the world of charity, social enterprise and business, and in this podcast we discuss how anyone within an organisation has the potential to influence and add purpose to their place of work. 
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John shares his obervsations of the shift towards purpose lead organisations following the financial crash, the rise and fall of "CSR" and how to use the power of purpose to create a new culture within your organisation. 

Find see his Tweets here.

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