#015: Single Organizing Idea

Neil Gaught, author of "CORE", talks about how a Single Organizing Idea can change business for good

Neil Gaught is a strategy advisor, author and speaker who helps businesses define and implement sustainable positioning strategies. He is the author of “CORE: How a Single Organizing Idea Can Change Business for Good.”

In this episode, Neil talks about; his journey, both recent and over his career, how he is using the Single Organising Idea (SOI) framework to get clarity on business positioning, the power of brand, and how to humanise businesses.

“CORE” draws on Neil Gaught’s personal experiences as a design consultant and strategy advisor on businesses positioning to change business for good.

He advises a wide variety of organizations, ranging from international NGOs and corporates to start-ups, faith based organizations and government institutions across the world and is currently on a world tour and is delivering keynote presentations.
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Neil Gaught tweets @NeilGaught

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