John Elkington, Founder of Volans, creator of the Triple Bottom Line and global CSR leader on his sustainable journey
Business Week described John Elkington as "a dean of the corporate responsibility movement", a poll placed him in the top 5 of global CSR leaders and he created the concept of the Triple Bottom Line: he truly is the sage of sustainability.
In this episode, John talks about his personal journey over the decades pushing for sustainable development.
He discusses his work bridging the gap between activist NGO campaigners and those mainstream businesses looking to be responsible.
During the conversation he shares insight from the Volans report “Breakthrough Business Models: Exponentially, More Social, Lean, Integrated, and Circular.” John suggests that the sustainability industry needs to disrupt itself and how we need to think in much longer terms. A serial sustainability entrepreneur and thinker for 40 years, he started his first business, ENDS, in 1978 (which is still going strong), founded two high profile consultancies, SustainAbility and Volans, is the author of 19 books and is on the boards of 20 organisations.
Head over to Volans to learn more about Breakthrough Business Models.
John Elkington tweets at @VolansJohn
In addition to helping clients communicate, connect and change, I love highlighting stories from the front line of inspiring sustainability.