#020: Achieving Culture Change with a Global Business

​Frank Krikhaar Global CSR Director of Dentsu Aegis Network on using power of people and marketing to achieve the UN SDGs

Frank Krikhaar leads the Global CSR team in Dentsu Aegis Network (DAN), a global corporation with 65 offices and 35000 people. DAN has worked on creating marketing campaigns to create mass awareness for the UN Sustainable Development Goals as well as working with local partners to achieve behaviour change at a community level.

In this episode, Frank talks about his 6 years in DAN and how he achieved the culture change in this large global marketing agency and why people are now knocking on doors wanting to engage in sustainability.

Frank made the internal move from finance and strategy into sustainability. With a background in the creative and marketing industry, Frank emphasises the importance of using connections and relationships in building on the sustainability transformation within Dentsu Aegis Network.

Frank also shares with us where he takes inspiration from and his personal concerns of the future of CSR.

​Head over to Dentsu Aegis Network CSR page here.
​Frank Krikhaar tweets at @FKrikhaar

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