#027: Leading a revolution with a life less throwaway

Buy Me Once is an online curator of beautiful products that last. Tara Button, founder of buymeonce.com and author of “A Life Less Throwaway” shares her journey from working at a global advertising agency to manifesting her dream of a global platform for durable goods and leading a movement for sustainable living.​

First inspired by a Le Creuset cast iron pot, she was constantly looking for products that last and thought that someone else must have created a website with such a collection. Tara was “stalked by the idea of a website” for over 2 years before realising she had to take action.
 
Tara shares her journey of commercialising the early Buy Me Once website after a Telegraph article went viral and her inbox was flooded with interest.  After two major website upgrades and a change in business model, Buy Me Once is a growing seven person team, including one in New York, and over 2000 products listed.
 
Highlights of the podcast:

• How they have developed a process to assess longevity and durability of products
• What companies are doing to improve the sustainability of products
• Why Tara is campaigning to make product lifetime information more transparent
• How the circular economy is the only way forward
• Tara’s book being sold all over the world, from Taiwan to Turkey and Vietnam to Poland
• Interesting products listed on their website; including a pen that has enough ink to last a lifetime, the unpoppable One World Futbol and the Elvis & Kresse wallets made out of London Fire Brigade hoses

Buy Me Once website: www.buymeonce.com
Tara’s personal website: www.tarabutton.com
Twitter https://twitter.com/buymeonce
A Life Less Throway: https://buymeonce.com/pages/a-life-less-throwaway
 One World Futbol: https://uk.buymeonce.com/products/one-world-play-one-world-football-blue
Infinium Space Pen: https://uk.buymeonce.com/products/fisher-space-pen-infinium-space-pen-black-titanium
Elvis & Kresse: https://www.elvisandkresse.com/
​

---