Ken Webster, Head of Innovation at Ellen MacArthur Foundation shares where he sees indications of the tipping points towards a circular economy, particularly focusing on high growth businesses and initiatives.
Ken discusses why platform cooperatives and collaboration opportunities in circular economy are seen as a key in moving towards a circular economy. He also talks about policy issues such as how finance will need to be more patient and why there needs to be a change in taxation to tip us towards a truly circular economy.
We are now moving towards an economy where utilisation of assets rather than selling of products becomes important. Ken explains how we are shifting from products to services and cites Philip’s offering of lighting-as-a-service and Bundle's washing machine and MudJean’s clothing rentals as examples of moving away from selling products to providing a service which means making things last longer.
Ken shares that nature works with a limited palette of material and there is a new science of using form to find new functions in biomimicry and at a materials level we should move towards simplicity. He provides examples of Brazil’s Leontino Balbo Junior who is scaling regenerative agriculture, and Lula farms in Canada which is using rooftop aquaponics for urban farming and London’s own Winnow who reduce food wastage from restaurants.
The podcast was recorded over the phone, so apologies for the comparatively poor audio quality.
The Ellen MacArthur Foundation aim is to accelerate the transition to the circular economy.
Ken Webster tweets @CircularEconKen
Frank Krikhaar Global CSR Director of Dentsu Aegis Network on using power of people and marketing to achieve the UN SDGs
Frank Krikhaar leads the Global CSR team in Dentsu Aegis Network (DAN), a global corporation with 65 offices and 35000 people. DAN has worked on creating marketing campaigns to create mass awareness for the UN Sustainable Development Goals as well as working with local partners to achieve behaviour change at a community level.
In this episode, Frank talks about his 6 years in DAN and how he achieved the culture change in this large global marketing agency and why people are now knocking on doors wanting to engage in sustainability.
Frank made the internal move from finance and strategy into sustainability. With a background in the creative and marketing industry, Frank emphasises the importance of using connections and relationships in building on the sustainability transformation within Dentsu Aegis Network.
Frank also shares with us where he takes inspiration from and his personal concerns of the future of CSR.
Head over to Dentsu Aegis Network CSR page here.
Frank Krikhaar tweets at @FKrikhaar
In addition to helping clients communicate, connect and change, I love highlighting stories from the front line of inspiring sustainability.