Business Week described John Elkington as "a dean of the corporate responsibility movement", a poll placed him in the top 5 of global CSR leaders and he created the concept of the Triple Bottom Line: he truly is the sage of sustainability. ​

In this episode, John talks about his personal journey over the decades pushing for sustainable development.
He discusses his work bridging the gap between activist NGO campaigners and those mainstream businesses looking to be responsible.

During the conversation he shares insight from the Volans report “Breakthrough Business Models: Exponentially, More Social, Lean, Integrated, and Circular.” John suggests that the sustainability industry needs to disrupt itself and how we need to think in much longer terms. A serial sustainability entrepreneur and thinker for 40 years, he started his first business, ENDS, in 1978 (which is still going strong), founded two high profile consultancies, SustainAbility and Volans, is the author of 19 books and is on the boards of 20 organisations. ​

Head over to Volans to learn more about Breakthrough Business Models.
John Elkington tweets at @VolansJohn

​Over-fishing and bycatch are massive global issues with few clear solutions. In this edition of we talk to Dan Watson, the founder and CEO of SafetyNet Technologies, which has developed the innovative Pisces, and has the potential to provide a solution to this massive problem (27 million tons of bycatch!) and revolutionise fishing.  Using light to attract the right fish into nets, they could reduce wasted catch by up to 90%.

Also joining us on the podcast is Nadia Labbs who guides their business strategy, which is currently centred on a Crowdfunder to support the business to bring Pisces to life on a mass scale.
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The fascinating conversation ranged from where Dan got his inspiration from for this exponential technology to why businesses and individuals should care about it.