Neil Gaught is a strategy advisor, author and speaker who helps businesses define and implement sustainable positioning strategies. He is the author of “CORE: How a Single Organizing Idea Can Change Business for Good.”

In this episode, Neil talks about; his journey, both recent and over his career, how he is using the Single Organising Idea (SOI) framework to get clarity on business positioning, the power of brand, and how to humanise businesses.

“CORE” draws on Neil Gaught’s personal experiences as a design consultant and strategy advisor on businesses positioning to change business for good.

He advises a wide variety of organizations, ranging from international NGOs and corporates to start-ups, faith based organizations and government institutions across the world and is currently on a world tour and is delivering keynote presentations.
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Neil Gaught tweets @NeilGaught

Andy Last co-founded MullenLowe salt in 2000 and in 2016 published the award winning 'Business on a Mission: how to build a sustainable brand'.

In this conversation we have a fascinating chat about his career, his clients, the book and the power of business to do good and grow profitably.

Andy advises brands and corporates on social purpose and sustainability communications and is a regular speaker and commentator on the power of business to lead positive change.

His consultancy was one of the first companies in the UK to be accredited as a B-Corporation, working on high profile campaigns for brands such as Unilever, Manpower and JLL. 

Dr Jane Davidson has achieved many things in her time and this conversation takes us from her childhood in Africa to her current role as Pro Vice-Chancellor for Sustainability and Engagement and Director of INSPIRE at the University of Wales Trinity Saint David which is on a journey to embed sustainability throughout the university’s culture, campus and curriculum. Jane has won a number of UK wide awards for this work.
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A highlight of Jane’s career is her work, from 2007- 2011, as Minister for Environment, Sustainability and Housing in Wales where she proposed legislation to make sustainable development its central organising principle – the Wellbeing of Future Generations Act came into law in April 2015. 

Her work saw her being recognised as the third most influential environmentalist in the UK for the Independent on Sunday in 2009.

Listen to this fascinating journey through a life which has been devoted to inspiring sustainability.

​Over-fishing and bycatch are massive global issues with few clear solutions. In this edition of we talk to Dan Watson, the founder and CEO of SafetyNet Technologies, which has developed the innovative Pisces, and has the potential to provide a solution to this massive problem (27 million tons of bycatch!) and revolutionise fishing.  Using light to attract the right fish into nets, they could reduce wasted catch by up to 90%.

Also joining us on the podcast is Nadia Labbs who guides their business strategy, which is currently centred on a Crowdfunder to support the business to bring Pisces to life on a mass scale.
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The fascinating conversation ranged from where Dan got his inspiration from for this exponential technology to why businesses and individuals should care about it.