Neil Gaught is a strategy advisor, author and speaker who helps businesses define and implement sustainable positioning strategies. He is the author of “CORE: How a Single Organizing Idea Can Change Business for Good.”

In this episode, Neil talks about; his journey, both recent and over his career, how he is using the Single Organising Idea (SOI) framework to get clarity on business positioning, the power of brand, and how to humanise businesses.

“CORE” draws on Neil Gaught’s personal experiences as a design consultant and strategy advisor on businesses positioning to change business for good.

He advises a wide variety of organizations, ranging from international NGOs and corporates to start-ups, faith based organizations and government institutions across the world and is currently on a world tour and is delivering keynote presentations.
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Neil Gaught tweets @NeilGaught

Andy Last co-founded MullenLowe salt in 2000 and in 2016 published the award winning 'Business on a Mission: how to build a sustainable brand'.

In this conversation we have a fascinating chat about his career, his clients, the book and the power of business to do good and grow profitably.

Andy advises brands and corporates on social purpose and sustainability communications and is a regular speaker and commentator on the power of business to lead positive change.

His consultancy was one of the first companies in the UK to be accredited as a B-Corporation, working on high profile campaigns for brands such as Unilever, Manpower and JLL.